FOR YOU AGENCY

Just when you thought you'd figured out Gen Z, the next generation of consumers rocks up. This time: iPad babies. A.k.a Gen Alpha. And of course, we wouldn't be For You Agency if we weren't well-versed in 'next gen consumer.'So we made sure to put in the work.  With the help of amazing teachers across the Netherlands, we conducted surveys with more than 400 Gen A kids (all digital of course–no pencils were present ).And like every year, we included Gen Z in our research too. If you're a brand looking for actionable advice on:
• How to reach Gen Z & Gen A in 2025
• Who their favorite brands and creators are and why
• What's 'in' on social media
• And how to embrace bold strategies
We got you.

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I carefully created two detailed digital identities for both generations, putting in a lot of time and effort to make sure every detail was well-designed. I also presented the full report in a visually engaging and dynamic way, making it easy to explore and understand.